Everything runs in cycles.
As early as 450 BC (or BCE for you modernists) Solomon, King of Israel, was on to it when he wrote, “What has been is what will be, and what has been done will be done again. There is nothing new under the sun.”
And I believe it.
I find this especially true regarding cultural trends and dynamics. The “latest thing” becomes the “same old thing” or “yesterday’s news” with alarming speed. Why is this? Well, once again, quoting the wisest man who ever lived, “The eye is never satisfied with seeing, nor the ear with hearing.”
Like it or not, we quickly tire of whatever it is that managed to grab our attention.
Don’t believe me? Consider this:
The average person scrolls THREE HUNDRED FEET of social media per day. That translates into a whopping two-hours and forty-five minutes of investment. In order for that to happen, the length of time social media users engage in any particular post is phenomenally short.
It’s short for a reason, and the reason is that, like it or not, we’re all in the grip of social media fatigue.
I know more and more people who, by way of example, are only checking in on Facebook every other day or, in some cases, only a couple of times per week. And in every case the reason cited for their disengagement is fatigue.
I began my foray into internet based social interaction by way of a blog that I successfully maintained for a number of years from 2000 to 2009. As for why I stopped, well, Facebook. It seemed, at the time, to have a far greater reach than my blog and, besides, I was finding old friends and associates, many of whom I’d not spoken to in decades. Pretty heady stuff.
But, I miss blogging. The platform I used, the now defunct Vox, was great at encouraging and aiding the development of community. And, at the end of the day, isn’t that what we all crave? Wasn’t that one of the most profound losses during the worst of the pandemic? I believe it to be true.
So, I’m going back to blogging. If you follow me on Facebook, you will begin to notice my absence. I’m just done. I will continue to post the same content. I will just do it here.
I hope you stick with me, because I love my community of Facebook people. In fact, there’s a little button somewhere over there on the right where you can subscribe.